What is an "internet marketplace"? What is the definition ...?

By: Unknown on 4:53 PM

A marketplace connects Sellers and Buyers through the Internet and thereby fosters efficiency in an otherwise inefficient market

A Marketplace is an ecommerce platform that enables Individuals as well as Business to either list their items for sale or set up online storefonts on the marketplace platform and leverage the platform and its services [search, viewing product information, buying, payment, order management etc

What sets a Marketplace apart from B2B eCommerce sites is that fact that a marketplace is an aggregation of sellers and their inventory. From a buyer's perspective, he/she gets to choose from multiple sellers and therefore can pick & choose / bargain hunt as required

Because of the larger number of sellers in a marketplace, the consumer gets the benefit of greater choice in inventory and also because of the inherent competition between sellers selling similar products, the buyer also gets the benefit of lower prices and better customer service

The seller primarily needs to focus on sourcing, listing his inventory, managing orders and fulfillment and customer support. The marketplace platform takes care of the Technology infrastructure, payment processing, managing fraud & risk etc

eBay is an example of an Online marketplace

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Digital Marketing

By: Unknown on 4:50 PM

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Manage Customer Relationships Across All Channels

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.

 

Challenges Facing Digital Marketers

·         Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.

·         Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.

·         Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

Three Keys to Digital Marketing Success

So, what does it take to do digital marketing right? Here are three keys to digital marketing success:

1.   1.-  Manage complex customer relationships across a variety of channels – both digital and traditional.

2.    2.- Respond to and initiate dynamic customer interactions.

3.    3.- Extract value from big data to make better decisions faster.

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ENGINE OPTIMIZATION - SEO

By: Unknown on 4:49 PM

ENGINE OPTIMIZATION - SEO

Web optimization or SEO (search engine optimization) is a set of techniques used to

positioning a website in Google naturally, through the selection of keywords.

It is characterized by a long-term work, which seeks to position a company / product / service.

The goal is not only positioned in Google but also increase the volume of visitors to your web site.

SEARCH ENGINES

Are studied and the major search engines, including Google are investigated with the largest number of searches performed. Search engines are constantly changing so it is important to stay current with all the changes the digital world. We are a leading marketing agency digitalde focused on new developments and customer needs.

KEYWORDS

An investigation laspalabras most relevant key business is done. This research is conducted by an SEO analyst. Demand keywords are analyzed by month, the difficulty of the word and competence.

Once selected the words clavesse show the client to confirm the type of strategy that is to be performed.

META TAGS

Meta tags for each section of the website is optimized. Both the title and description must be unique and relevant to that section. Always clavesseleccionadas including words and characters maximum. It has to be attractive to the user, calling his attention to the objective that click on the Google result shows.

CONTENT - ARCHITECTURE

The content of the website must be optimized with clavesseleccionadas words. Ideally, the text is creative, unique and interesting for the user. Never use duplicate content and deliver solutions to users. Also optimize the titles and pictures of each of the sections of the website. Each of the titles have to have your hierarchy (h1 / h2) with keywords and each image with its alt / title.

URLS

Optimizing the URL is one of the most important when implementing SEO parts of a web page.

A simple keyword and URL facilitates search engine rankings and also facilitate the understanding of the site for users, which is why it is necessary to modify them.

Many users may feel uncomfortable entering a long URL page or foreign, must be drafted so friendly and easy to remember. 

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How to Stream Google Hangouts On Air to Twitter and Facebook

By: Unknown on 5:04 AM

Are you using Google Hangouts on Air?

Do you want your Twitter and Facebook followers to join in?

By sharing the YouTube link of your Google Hangout to Twitter and Facebook, you can stream the live event to reach more viewers.

In this article you’ll discover how to stream your next Google Hangout On Air to your Facebook and Twitter followers.

Why Google Hangouts On Air?

Google Hangouts On Air are live video broadcasts that stream simultaneously on Google+ and YouTube. Through the magic of Google, YouTube automatically records your live video and saves it to your YouTube channel after the event.

Because Hangouts are tied to YouTube, you can broadcast (or replay) your Hangout event anywhere you can embed a YouTube video. Read on to find out how you can stream your live event to Facebook and Twitter.

Set Up the Hangout On Air

Before you can embed your Hangout in Facebook or Twitter, you need to set it up.

Log into Google+ and go to the Google Hangouts On Air page. If you have multiple Google accounts, make sure you’re signed into the correct one. This is important because your audience can see the name associated with the account during your Hangout.

The main Google Hangouts On Air page shows you all of the other Hangouts currently going on. This is a great place to find inspiration or tips for your own event.

At the top of the page, click Hangouts On Air and then click Start a Google Hangout On Air. When you see the pop-up window, type in the details for your Hangout and click Share.

Be sure to name and describe your Hangout exactly as you want it to appear on YouTube. It’s a good idea to include keywords related to your topic, hosts, guests, company or industry.

You also have the option to choose when the broadcast will start and who can see it. However, since you want your YouTube, Facebook and Twitter audiences to have access, make sure you include Public in the Audience box.

So far, so good! Everything is ready, so click the Start button to activate the video and your computer’s camera. Then invite any other hosts or speakers as guests.

I've had trouble with the Invite feature when the people I’m inviting haven’t been active on Google+ for a while. If you run into the same issue, just email them separately with the URL for the Hangout. When they sign into Google+, they can use that URL to easily find the event.

When speakers arrive, you’re able to talk with them immediately, but your conversations won’t be broadcast or recorded until you click Start Broadcast.

Don’t click it yet, though! You’ll need to embed the video into your other social platforms before the live Hangout starts. Google automatically posts the video to your Google+ account and YouTube channel, but you have to add the feed manually for Facebook and Twitter.

Embed Hangout On Air Events in Facebook and Twitter

Leave the live Hangout On Air tab open and go back to your Google+ tab. Click the Preview button to convert the preview window into a YouTube video. Then click the YouTube logo to see your Hangout on YouTube.

On the YouTube page, you’ll see a screen like the one below. Don’t worry that it’s black or that you can’t see yourself or any of the speakers. Since you haven’t started the broadcast yet, there’s nothing to see.

To embed your live Hangout feed in Facebook and Twitter, you need the YouTube sharing link. Click Share and copy the link.

Head over to your Facebook page, write an update and paste in the link. The link will generate a preview, but it won’t be active until your Hangout starts. You can either post the update immediately or use a scheduling tool. Either way, my suggestion is to make the post live at the same time the broadcast goes live.

The embedding process works the same on Twitter. Go to your Twitter account and paste the link into a new tweet and include additional information that tells your audience what’s going on.

You may even want to post a string of teaser tweets that explain what your Hangout is about, who’s speaking, other places people can watch and how it works on Twitter. Build up a little excitement and provide some instruction at the same time.

When you have your Facebook and Twitter posts ready, it’s time to start the show! Head back over to the Google Hangout On Air tab and start your broadcast.

It’s important to note that there’s about a seven-second delay from when someone speaks to when the audience hears it on their end. Keep this in mind if you plan on responding to the comments on each platform in real time.

Conclusion

Google Hangouts On Air is a fun way to host everything from general Q&A sessions to webinars to product launches. And because Hangouts On Air is integrated with YouTube, you can embed your live broadcast (as well as the saved one) just about anywhere—Facebook and Twitter included.

Want to reach even more of your audience? Use Facebook ads and promoted tweets to get your Hangout in front of more people and increase engagement.

Have someone monitor each channel that’s broadcasting your Hangout. It’s important to respond to comments, shares and other interactions during and after the event because Hangout can significantly increase your engagement and audience across all of your accounts.

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Tools for Pictures, Video, Audio and Screen Capture

By: Unknown on 4:56 PM

Screenr

Recommended by Tim Ware, owner of Hyper Arts Web Design, helping businesses build and promote their web presence.

“My favorite social media tool in the past half year has to be Screenr, an enormously useful online service to create screen-capture videos, with audio, easily and for free. Because much of what I do these days involves teaching people how to do things online, usually on Facebook, Screenr is the perfect tool for me. I can just say, “Wait a sec. I’ll send you a video.”

Creating an instructional video on Screenr is just about as easy as it gets, allowing you to record, pause (while you rearrange what’s on your screen) and then click “Done” and that’s it! With a few clicks, you can post the video plus comments to your Twitter account, or download the file as an MP4.”

DailyBooth

Recommended by Lewis Howes, the author of two books on LinkedIn and founder of Sports Executives Association and SportsNetworker.com.

“As an online/social media marketer, it’s easier to get more sales (or transactions) from potential customers if those individuals feel like they know, like and trust you.  A great way to let them get to know you better is simply by letting them see you daily. A great way to do this is to record a video each day and post it to your networks.  But who has the time to set up a camera, shoot a video, edit it, wait for it to upload and publish to your network each day?  I know I don’t, as it’s hard enough getting a blog post out once a week!

Pictures solve this problem, and DailyBooth provides a fast-growing social networking site that allows you to easily upload and share pictures in seconds. DailyBooth.com is still under the radar for most, but the interaction for those on it is similar to the mad interaction Twitter users have, and it’s getting more and more additive as the days go by.”

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