ENGINE OPTIMIZATION - SEO
Web
optimization or SEO (search engine optimization) is a set of techniques used to
positioning a website in Google naturally, through the
selection of keywords.
It is
characterized by a long-term work, which seeks to position a company / product
/ service.
The goal is not only positioned in Google but also
increase the volume of visitors to your web site.
SEARCH ENGINES
Are studied and the major search engines, including
Google are investigated with the largest number of searches performed. Search
engines are constantly changing so it is important to stay current with all the
changes the digital world. We are a leading marketing agency digitalde focused
on new developments and customer needs.
KEYWORDS
An
investigation laspalabras most relevant key business is done. This research is
conducted by an SEO analyst. Demand keywords are analyzed by month, the
difficulty of the word and competence.
Once selected
the words clavesse show the client to confirm the type of strategy that is to
be performed.
META TAGS
Meta tags for
each section of the website is optimized. Both the title and description must
be unique and relevant to that section. Always clavesseleccionadas including
words and characters maximum. It has to be attractive to the user, calling his
attention to the objective that click on the Google result shows.
CONTENT - ARCHITECTURE
The content of
the website must be optimized with clavesseleccionadas words. Ideally, the text
is creative, unique and interesting for the user. Never use duplicate content
and deliver solutions to users. Also optimize the titles and pictures of each
of the sections of the website. Each of the titles have to have your hierarchy
(h1 / h2) with keywords and each image with its alt / title.
URLS
Optimizing the
URL is one of the most important when implementing SEO parts of a web page.
A simple keyword
and URL facilitates search engine rankings and also facilitate the
understanding of the site for users, which is why it is necessary to modify
them.
Many users may
feel uncomfortable entering a long URL page or foreign, must be drafted so
friendly and easy to remember.
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